Blog

Music as a Form of Therapy: Changing Lives One Note at a Time

By David Ervast, MT-BC, NICU-MT, Board Certified Music Therapist Music is a universal language. You have probably heard that statement before, and it is true; music can communicate meaning, emotion, intention, and state of mind. Music is also a powerful tool; it can empower, intimidate, encourage, and validate. Music can do all of these things because of the connection that we, as people, have to music regardless of our favorite genre or our musical skill. However, a music therapist will Read More

I Have Respect for My Clinician Colleagues. Here’s Why.

respect

By Nicole Ervast, Business Development Associate Let’s start with the obvious. Clinicians of all kinds (physicians, nurses, advanced practice providers, specialists) literally dedicate their lives to others. They work insanely long hours, often leaving their spouses and children behind. They spend so much time taking care of us (their patients) that they sometimes fail to take care of (and even respect) themselves. For the clinicians I work with, who take on administrative and leadership roles as well as clinical, burnout Read More

Taking Inventory of Current Changes in Healthcare Reimbursement

insurance

By Randy Wilson As we begin 2017 in the ever changing healthcare environment, it is important that we take inventory of current changes already on the books and evolving events that may impact the world of reimbursement in healthcare. The list is not meant to be all-inclusive and is to serve as a guide to the reader to be diligent in doing additional research to become more informed. Each of these items in itself could represent a career opportunity for Read More

The Biggest Statement a Healthcare Company Can (and Should) Make to Its Employees

health insurance policy

By Nicole Ervast, Business Development Associate Healthcare is one of the largest employment sectors in the US, and it is only growing. Between 2000 and 2010, healthcare employment increased 25% despite total unemployment going up by 2%. Between 2010 and 2020, the healthcare sector is expected to add 4.2 million jobs. Obviously, a lot of us are working in healthcare. Whether you’re a medical professional, or in healthcare administration, your company/hospital/practice should not only be devoted to the well-being of Read More

3 Topics Your Hospital Should Post about

twitter post

By Nicole Ervast, Business Development Associate If you are involved in the social media marketing for your hospital, and you are unsure of what to post or what types of content your audience is looking for, this blog post is for you. There are many large hospitals and health systems that are marketing successfully on social media–if you are looking for some great examples, check out Intermountain Healthcare, Kaleida Health and Cleveland Clinic (I’ve linked to their Twitter pages, but Read More

Why I Wear a White Coat, and You Should Too

white coat and stethoscope

By Joe Blackston, MD, Medical Director Yes, I’m an ER physician, and yes, I wear my white coat. Why? Because it makes my job easier! How could that be, you say? How is it possible that just putting that coat on over your scrubs makes being an Emergency Physician easier? I’ll tell you how. First, we have to assume that you (as well as I) practice in the 99.98% of the world that is not San Francisco, lower Manhattan, or Read More

Effective Social Media Marketing: 8 Tips for Hospitals

social media keywords

By Nicole Ervast, Business Development Associate Healthcare is a difficult industry in which to market. It is both a product and a service, and it is consumer-driven. But, going to the hospital is not something people ever want to do. It’s not like buying ice cream or visiting a theme park or purchasing a new computer. People don’t buy healthcare products and/or services because they feel like it; they do so usually because they are in pain. This may be Read More

My Trip to the ER

emergency

By Nicole Ervast, Business Development Associate A few weeks ago, I found myself in the ER for the first time in my life for a mild to moderate concussion (I’ll spare you the details). Considering that I work for a company that manages emergency departments, it was probably about time. Although it’s never a good thing to have to go to the ER, it was eye-opening to finally be able to relate everything I read and hear about metrics, beds Read More

How to Get Started on Social Media (for Physicians)

social media mobile

By Nicole Ervast, Business Development Associate If you are a physician, you’ve probably thought about getting active on social media. You may have heard horror stories about negative online reviews and accidental HIPAA violations. This can make joining the online community seem intimidating and not worth the effort. But the fact is, your patients are online, and they are searching for you, tweeting about you, and writing reviews about you. You can choose to put yourself above it all and Read More

How to Get Started on Social Media (for Hospitals)

growing social media

By Nicole Ervast, Business Development Associate Before I get into all the details, a small disclaimer: the best thing to do is to hire a social media marketer who knows social media backwards and forwards. But if you don’t have the resources to hire the expertise, or if you prefer to take it on yourself, here are 3 simple steps to getting your hospital started on social media. (I wrote about why your hospital should be on social media in Read More